Be your own brand : achieve more of what you want by being more of who you are /
NEW EDITION, REVISED AND UPDATEDIn this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hall...
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| Formato: | livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
San Francisco, CA :
Berrett-Koehler Publishers,
2010.
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| Edição: | 2nd ed., updated and expanded. |
| coleção: | A BK life book
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