Data-first marketing : how to compete and win in the age of analytics /
"Traditional marketing is FAR from dead. Still, in today's world, digital marketing has transformed our discipline into something more, something better, and something both easier and harder at the same time. Business-to-consumer (B2C) companies, in particular, understand the very differen...
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| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2020]
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| Subjects: | |
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